Crown Council Mentor of the Month

"Living Well: How Dr. Michelle Jorgensen is Changing Dentistry and Health"

In this inspiring episode, Dr. Michelle Jorgensen shares her remarkable journey from traditional dentistry to pioneering health-based dental care after a personal battle with mercury poisoning. Discover how her experience transformed her practice, led to the development of safer dental protocols, and inspired her to educate both patients and professionals about the vital connection between oral and overall health. Dr. Jorgensen discusses her book, “Living Well with Dr. Michelle,” and the innovative courses she offers to help dental teams provide holistic, patient-centered care. Tune in to learn how adversity sparked a movement that’s changing the face of dentistry.

The Go-To-Market Cheat Code with Josh Wagner

Josh Wagner is a sales, marketing and channel leader who has spent 20 years selling to and through strategic partners and has helped start-ups scale from zero to twenty million in revenue. Josh is Co-Founder and Partner at In Revenue Capital, where he provides Go-to-Market operator expertise to support growth stage founders. Josh believes that ecosystem led growth is the “cheat code” to revenue, enabling leaders to tap into one to many partner relationships to create more scale with fewer resources. 
Josh also serves as an advisory board member at CRE OneSource, hosts the Love Selling Hate Sales Podcast and Co-Host of the Go-to-Market Cheat Code Podcast. 
Click here for information: https://lp.peerlogic.com/peerlogic-crown-council
In this dynamic episode, Josh Wagner, Chief Revenue Officer of Peer Logic and author of "The Go-To-Market Cheat Code," reveals game-changing strategies for dental practices to build powerful ecosystems and drive growth. By focusing on meaningful relationships, providing unique value, and connecting with healthcare professionals, local businesses, and community partners, dentists can transform their practice's potential. Josh shares innovative approaches to cross-referrals, insights-sharing, and strategic partnerships that go far beyond traditional marketing, emphasizing the critical importance of giving before receiving and creating mission-driven collaborations that benefit everyone involved.

"3 Ways AI For Dental SEO is transforming Digital Marketing for Practices"

If you’re a marketing-savvy dentist, you know that having a strong online presence is becoming increasingly crucial to remain competitive. At the heart of that visibility is Search Engine Optimization (SEO), the strategy that helps patients find your practice when they search for services like “teeth whitening near me” or “emergency dentist in [Your City].” But with Google’s algorithm constantly evolving, keeping up can feel like chasing a moving target. That’s where AI for dental SEO comes in.
By combining machine learning with real-time data analysis, artificial intelligence is transforming the way dental practices optimize their websites, attract patients, and stay ahead of competitors. In this post, we’ll explore how AI is reshaping dental SEO—from keyword research and content creation to on-page optimization and beyond
Thanks for listening! In the Podcast I mentioned a few items, and here they are:
Listen to patient phone calls with Annie AI
Video explaining what Annie AI can do for your practice
Get a demo of Annie AI

The Light Side of Dentistry: Reducing Burnout and Cultivating Work-Life Balance

In this insightful conversation, Dr. Kyle Stanley and Dr. Martin Mendelson share their personal journeys and proven strategies to help dental professionals achieve sustainable success. Discover the top mistakes dentists make when it comes to their overall wellness, and learn practical tips for creating a balanced approach to clinical, business, and personal development. Get ready to unlock the secrets to thriving both in and out of the dental practice.
Wellness in Dentistry Podcast: https://podcasts.apple.com/us/podcast/wellness-in-dentistry/id1743260809 
Light Side Live Gathering: https://lightsidedentistry.com/light-side-live Use (customers who use the coupon code CROWN at checkout will receive a $150 discount on the course) 

Mastering the Art of Business and Dentistry

Debra Gray King, DDS, AAACD, is a renowned cosmetic dentist and leader in the dental industry. In this interview, Dr. King shares her inspiring journey into dentistry, the principles that have guided her practice's success over the past 37 years, and her passion for mentoring the next generation of dentists. She provides valuable insights on building a thriving team-based practice, delivering exceptional patient experiences, and the importance of continuous learning and improvement. Dr. King's insights offer a roadmap for young dentists looking to create a fulfilling and impactful career in dentistry.

Passion, Innovation, and Impact with Dr. Brett Titensor

In this inspiring leadership series episode, we sit down with Dr. Brett Titensor, a trailblazing dentist who is redefining the patient experience through his innovative, technology-driven practice. As the youngest ever lifetime qualified member of Crown Council, Dr. Titensor shares his remarkable journey - from his early influences and mentors to the challenges and triumphs of practice ownership. Listeners will gain invaluable insights into navigating the transition from dental school, building a high-performing team, and leveraging cutting-edge digital dentistry to deliver exceptional care. Dr. Titensor's passion for the profession and bold vision for the future of dentistry will leave you energized and eager to elevate your own practice. This is a must-listen episode for any dentist seeking to push the boundaries of what's possible in the industry.

"Behind the Smiles" with Dr. Charlie Cooper

Dr. Charlie Cooper, a prominent mentor in the Crown Council, discusses his journey from a general dentist to a cosmetic dentist, highlighting his 20-year practice and subsequent partnership with Dr. Deborah Gray King. He emphasizes the importance of mentorship, particularly from Dr. Chiro and the American Academy of Cosmetic Dentistry. Dr. Cooper advises young dentists to learn financial basics, stay within their expertise, and avoid being overly generous with patient payments. He also stresses the significance of treating patients like VIPs and creating a welcoming, family-like environment for staff. His practice, Atlanta Center for Cosmetic Dentistry, is renowned for its high-quality care and patient experience.
Here are the key topics and action items from the podcast:
Topics:
Introduction to the Crown Council's mentor of the month podcast and leadership series
Dr. Charlie Cooper's background and the Atlanta Center for Cosmetic Dentistry
Early influences and mentors that shaped Dr. Cooper's career
Advice for young dentists starting their careers
Building a successful and patient-focused dental practice
Creating a positive work environment and treating staff like family
Work-life balance and maintaining strong personal relationships
Action Items:
Learn financial basics like reading balance sheets and P&L statements
Don't be the bank - collect payments upfront when possible
Find mentors and emulate successful individuals in the field
Consider getting accredited by the American Academy of Cosmetic Dentistry
Treat patients like VIPs and focus on providing a high-quality experience
Foster a sense of family and camaraderie among your staff
 

"People. Process. Production" with Dr. David Rice

Dr. David Rice, a mentor and leader in the dental profession, discusses his journey and advice for young dentists. He emphasizes the importance of choosing the right mentors, who should be cheerleaders, top-tier professionals, and contrarians. Rice shares his own experiences, including his first failed associateship due to insufficient vetting and the value of postgraduate programs. He advises young dentists to focus on building self-determined futures, managing debt wisely, and prioritizing people, process, and production in their practices. Rice also highlights the significance of having a vision and seeking mentors who can help achieve that vision.